Corporate Social Responsibility (CSR) in Samsung Essay

Corporate Social Responsibility (CSR) in Samsung - Essay Example Corporate social responsibility is a commitment by an organization to integrate responsible and ethical behaviour that contributes to both the economic development of the society and improves the quality of the life of the workforce, their families and the society by extension. It is a requirement today for firms to provide an annual report on the corporate responsibility status and how they intend to improve on such a situation (Yoo-Chul, 2010). Samsung is electronic manufacturing multinational that is based at the Samsung town in Seoul, South Korea and was founded by lee Byung-Chul in 1945; Samsung has grown to be one of the leading manufacturers of household electronics and other computer devices. It operates a number of conglomerates in different countries where most of its products are manufactured before distribution to the international markets. Samsung electronics, one of Samsung subsidiaries is the leading information technology companies according to a report released in 20 12 based on the revenues of the company. The company controls a sizeable influence of the economic and political policies that shape the development of the home country and is thus a powerful image in the country (Raymond, 2010). Samsung’s corporate social responsibilities Samsung has adopted a greater approach to corporate social responsibility that has contributed immensely to its development and growth and also to the positive image it has both in the home and international markets. This paper seeks to analyze the practices adopted by the company as part of their social corporate responsibility practices and how these practices has had an influence on the local and international markets (Lee, 2007). Samsung electronics believes that in their quest to realize sustainable growth and business performance that improves the value of the business, responsibility to the corporate citizens and the local communities must be improved. As a result, the company has developed a number of programs that aim at improving the lives of the people both within and without its ranks. The company, in line with this resolution established a social contribution program that seeks to help people with need within the local communities. In this program launched in 1995, all employees are enlightened on the need to contribute towards improving the life of the general population especially of those communities around the company’s establishments (Samsung Inc, 2011). A social contribution secretariat was developed by the company to coordinate the collection of the funds from the employees before developing framework on how it will be used. Experts in these secretariats develop policies that support employee’s volunteer programs that are part of the company’s corporate social responsibility program. The CSR motto of Samsung is ‘another family’ to illustrate the commitment of the company to the society as a whole just like any family within the soc iety would do. This program supports better future for the teenagers, assist children from low income families and the implementation of a family wellbeing program. In 2007, as part of the secretariats commitment to social responsibility, over 2500 company employees volunteered to contribute to in undertakings that were geared towards improving the lives of the surrounding communities (United Nations, 2009). Active involvements in societal activities improve an organizations image and