Recomendations on mr burger marketing strategy Essay

It was found by our comprehensive market research that the 4 P’s of marketing are the most vital elements for Mr Burger . The customers looks to select fast food restaurant which gives the best value for money. The one that has the best quality of food, the most well priced , the one that has excellent ambiance and surroundings, the one that is most convenient to go to and the one that is recognized as a strong brand that gives the maximum facilities to the customers. Product The first thing that is important for Mr Burger is to provide the right quality and type of food to the customers. It is vital that they enhance their menu add additions to the existing menu they have , they can hire international experts to develop food items that gives the customer the taste they most desire . The menu can be further elaborated by introducing non-burger fast food items hugely demanded by the local population . i. e pizzas sandwiches and broast . By introducing these items they will ensure that they are present in wide variety of fast food categories and it will also give the customer a sense of satisfaction as they would have a vast variety and option to choose from when they go to Mr Burger. The other thing that could be done is to make products that are supplementary to the main meals. Excellent variety of shakes , deserts , sidelines like fries and some other ,different’ variety maybe some international item could be introduced like prawns or nuggets could go along very well. In our research we found that a strong competitor of Mr burger, MC Donald’s is vastly liked by customers due to its supplementary items such as the its fries and the Arabian rice and also KFC has high demand for its nuggets as a side line item after broast and its burger. Mr Burger can hire experts that develop the right mix of ingredients that suit the taste of local population. WE found that the local population avoids very greasy, salty and oily fast food items specially burgers ,which are all the features present in Mr Burger items. The other most crucial factor of fast food industry vital for the growth in Pakistan is the quality of food . This factor is specifically crucial to the population targeted by Mr Burger, mainly he middle income group , SEC A and B.to ensure the quality of food the primary thing required to do is get associate with globally recognized quality control and certification companies something like SGS Pakistan which in consumers mind is highly regarded as the most authentic authority in Pakistan. They can then market this affiliation by advertising it so that the consumers know that the food at Mr Burger is most hygienic and has the best quality. The brand could also see to create standard in suppliers of ingredients. They can also see that the workers are thoroughly trained and observed that they maintain high standards . To ensure higher reliability they can alos have the option of open window kitchen which means that the consumers are able to see how the meal is being cooked , the cleanliness in the kitchen and the cleanliness and hygiene of the their stock keeping place . The quality of food can also be improved by deploying quality control measures, it could be assigned to the manger to check the making process of its food on a step to step basis that sees that quality is being maintained . It could also be done that there are criterias of quality set for type of ingredients they use. Experts can suugest the best quality of chicken , bun , cheese etc needed to make the best thing. Mr buger could also introduce its special sauces , one thing that would add variety to its product , highly demanded by its potential customers. Anoher important factor for Mr burger is to maintain its unique selling point of its burgers and food items i. e its juicy and delicious taste as mentioned by the students we interviewed. They could however further enhance it by making burgers that enthrall the juiciness of its meat. The last recommendation we have to improve the quality of the product , the P of marketing we mentioned earlier is the healthy factor in its food items . Some student girls we interviewed earlier that it was crucial for them to have healty food , one that gives the right mix of nutrition , has the the lowest fat and calories and one that would not only provide the protient of chicket and meat but also gives nutrition present in other items such as vegetables, so it could be done that Mr burger introduce meals and items that are specially made for health conscious people . This would not only give a preference to health conscious segment but develop good customer relationship. These special meals can also be marketed for the people suffering from fatal disease such as cholesterol and other heart diseases , we observed that if a member of a family cant have a type of food , say if the father can not have high cholesterol food it is unlikely for the family to go there and eat thus it is essential for Mr Burger to develop and market such special meals in its menu . Place In our research we discovered that Mr Burger was failing because of another crucial factor of the 4 P’s of marketing, this was the place . It was discovered that Mr Burger does not have enough presence in terms of outlets throughout its market . Majority of the respondents told that the outlet was atleast 13 mins drive away from their houses or work places. This makes it unlikely that customers can visit Mr Burget very conveniently. We suggest that Mr Burger should increase its number of outlets , establishing big outlets In heavy traffic areas such as the sea view or Hyderi or Sindhi muslim areas in Karachi. However it can also establish small centers in high rent malls such as dolmen mall or areas such as zamzama , by doing so it will re establish its positions in peoples minds as a high quality fast food chain . Mr Burger can also affiliate with gas stations and educational institutions, they can share profit and investment with them , but more importantly by doing so it can gain a huge chunk of market share of students and passer by traffic. It was also found that a delivery service was crucial in food business and many people wanted Mr Burger to establish a good delivery system , thus we suggest to them that they partner with food delivery services and websites such as food panda and food delivery that would have a commission of their own but dekiver and market your products to the customers’ who want it delivered. It can make its own delivery system and hire specialists bikers to deliver it warm to the customer. Special delivery departments can be made in outlets that take the call for deliveries process the order separately. It is also vital for the brand to make outlets that maximize customer satisfaction. Feel good factors are very important in the outlets of restuarnts . The outlets should be clean , they should always have good music and nice smell . It is also suggested that to create customer satisfaction and brand loyalty and equity, the outlets should have special designing that highlight comfort , happiness ,security and joy . The outlets should be colorfull and must be well lightened all the time , they should have a special place for relaxation which can be a USP of their outlets. They could get it designed by an interior designer , instaliing paintings and TV screens to have a feel good factor. It is also important that they have some entertainment place for the infants , it was also observed that such things can be of a major interest for mothers and families that allows the children to have fun while they relax. In todays world it is also important for place of sale to have the unique characteristics that would attract customers , Mr Burger could have a high tier wifi setup of which signals are available to the customers 24 hours while present there . A good security system should also be in place at the outlets. Our research also allows us to suggest that that the outlets should have a drive thru system and/or a good parking or valet service available that plays a major role in customers coming to a fast food restaurant. Price We have deduced that Mr Burger should employ competive pricing , value based pricing and good value pricing . These strategies would ensure that all the major segments of the market are targeted. We suggest by our research that most of the items in the menu should lie on a competitive level i. e between Rs 250 – Rs 500. The special meals , one’s that are consciously targeting the health focusing segment can be assigned value based pricing . This will give them an impression of the effort , quality and value of the special diet meal created for them and that ‘this’ meal will ensure good nutritional mix for them. The last is good value pricing in which very basic burgers and meals that are very cost efficient can be made for the lower segment of the society i. e SEC C . The vast lower middle class population can hugely demand these meals and these may work during economically turbulent times. Our secondary research on Mc Donalds veggie burger that was only for RS 25 , introduced in India showed huge success and it maybe relevant using it here. Promotion Our study has shown that promotion and advertising is one the most important consideration for Mr Burger if they want to succeed to re establish their growth, brand ,sales and profits. The best way of creating value for money , establishing a system that gives you personal preference and creates a sense of brand, is best implemented in promotion and advertising activities. Mr Burger wll need to inform its customers about its new products , outlets , its special pricing etc . It will have to also create a sense of persuasion to try its food and also create loyalty. The first thing they should do is create a social media marketing team , by this they will be able to advertise their offerings on Facebook, YouTube , Twitter, etc. These are the most viewed and cost effective way of associating with their potential customers. They should also establish a time frame of marketing activities that would allow them to market on radio, billboards, and specially on magazines such as Home express. This could be done in a systematic and organized way that will start creating for them a word of mouth. They should employ aggressive marketing this would bring them in direct competition with Subway KFC and Mc Donalds, its major competitors. They could conduct some major CSR activities like support a foundation or a cause . This according to our research has a very positive impact on the society and leaves a huge positive mark in the minds of the population specially in Pakistan. To highlight customer preference factor they could make special membership cards that gives daily updates, discounts, and fast track facility during rush hours to people who sign up as members. They could orgainse a big event such as a concert and hire some professional singer or a sportsman to endorse their brand. By doing so they will create buzz marketing. Packaging and other factors It was noted that 7 % of the people said that packaging was an important factor , so we suggest that Mr Burger designs new special packaging for its meals. They should be designed in a way that gives a quality look of the barnd on of colorful and happiness, it may mention their tag line or any motivational statement. It is also important that the service provided to customers is excellent. Special focus and training should be given to employees on how to talk to customer , give highest preference to their queries and suggestions . Special feedback forms should be given to them, which should be immediately looked upon and worked upon. The timing should also be very precise , stocks should be maintained during rush hours so that customer is entertained within 10 mins of order. Our study reveals that these rush ours will be during 2- 6pm and will further increase from 6pm – 10 pm , so maintain stock during this time.

Juvenile Gang

Apply the functionalist point of view to the phenomenon of female juvenile gangs in Hong Kong and evaluate its explanation. The recent female juvenile gang problem has sparked off public concerns in Hong Kong, because they are more rampant in the newly-developed towns such as Tseung Kwan O, Tin Shui Wai and Tai Po. Comparing with the figures of girls joining gangs by Dr. T. W. Lo in 2001 and by the Federation in 2005, the trend of girls’s participation in gangs is increasing. In the following, the phenomenon of female juvenile gangs in Hong Kong will be discussed in detail by the functionalist point of view.Then, the explanation will be evaluated. Before discussing the phenomenon of female juvenile gangs in Hong Kong by the functionalist point of view. Let start with the definition of structural functionalism and definition of female juvenile gangs. Society is a system with various social institutions performing important functions to the society and to individuals. The struct ural functionalism is based on the assumption that society is a stable, the function of each part of the community should be able to co-ordination to make a harmonious and efficient society.Female juvenile gangs is defined as girls who are below the age of 21 and have been members of gangs. Gangs consist of three features. First, gangs are stable groups with regular gatherings. Second, gangs involve deviant behavior such as fighting. Third, gangs affiliate with triad societies. By the functionalist point of view, the social structure and condition have a great effect on female juvenile gangs forming. Girls who were joined juvenile gangs are unable to play their role in different class of society because of social inequality, so they can not achieve the goal and they are tempted to have deviant behavior.At the family level, family put many pressure on the girls, they felt out of place with their family due to poor relationships with parents and bad growing experience. Under such circ umstances, they tend to escape from the real family and seek for other big family which can offer them emotional attachment. At their schools and working level, they can not get the sense of accomplishment in schools or from working. They are forced to attend classes or not satisfied in salary. At the peer level, due to the peer pressure and they meet friends with gang backgrounds, they have more chance to connect with gang members.At the personal level, girls start to demand for autonomy and to be independent form 2 is the most vulnerable period for girls. Due to the puberty, they are easier to have emotional problems. Comparing with the boys, girls want to get protection and free entertainment from gangs rather than showing off. Those factors show that girls who were joined gangs can not take their responsibility in different level of society. They joined gangs in order to find their role in the other family and recognition from other members.Besides, there are three type of femal e juvenile gangs, including autonomous group, satellite group and mixed group. Autonomous group is a all-female group. Members in this group are very independent and autonomous. They are not controlled by the male gangs. Also, these groups have the same features as male gangs in the way they behave and solve problems. Members in satellite group and mixed group are more likely to rely on the male members or gang, they can get more protection or other support such as financial support or provide free entertainment, most girls have the role being ‘wife’or‘little sister’of male members.Female members play an auxiliary role in gangs. They almost carry weapon for male members and provide sexual services to male members. The activities in gang of boy and girl are quite different. For instance, boy involves more in criminal and violent acts than girl. But drug offences are more common in girls as girls are easier to evade the inspection. Boys are less likely to hav e free entertainment and are less emotional and gossip than girls in gangs. Sometimes, female members are needed to help male members to beat the girls from the other gang.It is understandable that male members and female members have different function in gang In order to maintain the female juvenile gangs, there are female leader and fighting girls in gangs. It shows that female members are taking on more specific roles within the group. For female leader, she should have a wide network of contacts in order to get more protection and free entertainment. On the other hand, she should be able to fight to protect her followers and appear to be mature. For fighting girls, those girls are look like a boy and they like fighting.They will keep doing exercise in order to be stronger. It is a way to protect themselves and they can able to stay or exist in gangs. All the female members must know how to protect their reputation. Otherwise, the members of the gang will not respect them and th ey will be rejected or despised. In the female juvenile gangs, each member has their role in gang, such as leader need to be presentable and eloquent. In different role, they have different function and this is how they maintain the system of gang.By the functionalist point of view, the reason of formation of the female juvenile gangs can be explained. The female juvenile gangs also work as a society. Every member has her role and function, they contribute themselves in gang. Female members in autonomous group, satellite group and mixed group have different features and functions. On one hand, male members provide free entertainment and protection to female members. On the other hand, female members help male members to carry the drugs and weapon. There are mutual beneficial relationship between male and female members or gangs.However, structural functionalism can not explain how the girls join the gang as there are many other factors. In addition, it can not explain how are the fe male members formed their identities. By the structural functionalism, we can explain the function of the leader (Big sister) and fighting girls and the relationship between leader and her followers. But, we can not explain how they can be a leader or fighting girls, the process of being the female leader consist of many factors. Structural functionalism can not explain the phenomenon of female juvenile completely. References 1.Chu, Yiu Kong (2005) â€Å"An Analysis of Youth Gangs in Tin Shui Wai in Hong Kong† in Hong Kong Journal of Social Sciences No. 29 Spring/Summer 2005. 2. Clinard, Marshall B. (1995) â€Å"Robert Merton: Anomie and Social Structure† in Earl Eubington and Martin S. Weinberg ed. The Study of Social Problems – Seven Perspectives, London: Oxford University Press. 3. Haralambos, Michael and Holborn, Martin (2000) Sociology – Themes and Perspectives, London: Collins. 4. Mok, James and Chan Shui-ching (2008) A Study on Girls in Gangs, Hong Kong: Research Centre, Hong Kong Federation of Youth Group.

Burts Bees Essay Example for Free

Burts Bees Essay A while back in 2007, Burts Bee’s was bought out by Clorox for $913 million. In buying Burts Bee’s Clorox is promising to go green. This was Clorox’s start in buying out other green companies to help them achieve their goal in going completely green. Mr. Shavitz and Ms. Quimby the original owners of Burt’s Bees had a huge fall out that began in the late 1990’s which has been going on ever since. (1) The reason that Clorox was willing to pay almost $1 Billion for Burts Bee’s because they see a big opportunity in the market to make their products green. The Burt’s Bess is really into the whole giving back to the community, and always helping. A few events they have done for the community is Urban Gardening when they teamed up with NEEM, to help make Durham, North Carolina greener, and help them plant more community gardens. Another event that they have done is help create green homes in North Carolina. As I was looking on the Burt’s Bees website on their most frequently asked questions someone asked how they can receive donations, and the answer the company gave threw me aback. â€Å"At this time, Burt’s Bees is not currently providing product or financial donations. We remain committed to supporting local community organizations committed to The Greater Good† (2) Personally in reading this I feel like if they want to help create that customer satisfaction, they should be willing to help everyone go green and not just the community. Since the buyout according to Clorox, their natural care products already account for over $6 billion in sales and is growing at a fast rate. The sales are climbing to a yearly rate of around 9%. As for the stalk holder Clorox states, they rose from $1. 69, 2. 8%. to $62. 69. This was a huge boost for the stockholders, and for people who wanted to buy into the stalk. As of 25th 2013, the stalks are at $83. 25. (3) This was also helping Clorox’s public relations by helping them get well known. Clorox does a whole bunch of press releases to help show that they have turned green. They also do press releases when they win an award or do contests for people to enter. When you go on the Clorox website they give you three options to choose from, Press Releases, Media Resources, and Press contacts. Since working together with Burt’s Bee’s, Clorox is also trying to get more involved in the community which they never used to do. On their website they state, â€Å"Clorox knows that it can’t do it alone and actively seeks partners and other affiliations to help us become a more sustainable company. Clorox also cares. In addition to our work to make Clorox a more sustainable company, we strive to make a positive eco impact beyond Clorox. † (4) Clorox donates nearly $1 million dollars to environmental causes. Some of things they do to help the community is they donate products to the Save the Frogs, and Save the California Oaks. They also have their own foundations to help Keep America Beautiful. Burts Bees. (2016, Oct 01).

Law Society Essay Example | Topics and Well Written Essays - 1750 words

Law Society - Essay Example Then the new role which the Law Society has to play is discussed with the initiatives of government. The study concludes stating the roles taken by the Society in implementing the regulatory changes. The Society was first founded on June 2nd 1825. The Society acquired it's royal charter in 1831, and commenced its operations from a new building in Chancery Lane, in 1832. "A new Charter in 1845 set the Law Society as an independent, private body servicing the affairs of the legal profession like other professional, literary and scientific bodies". (Formation of the Law Society, 2004: para 2) The former title of the society was 'The Society of Attorneys, Solicitors, Proctors and others not being Barristers, practicing in the Courts of Law and Equity of the United Kingdom' which later became colloquially renowned as "The Law Society". It changed its name officially in 1903. (Formation of the Law Society, 2004: para 4) The current legal regulatory system is biased with no clear objectives or principles and functions with minimal interests towards the consumers. There exists a confusion regarding the current system supervising bodies' viz., Law Society and Bar Council. (Reform of legal services, 2006) The areas of regulations for legal services suffer from various regulatory gaps, functional overlaps and irregularities. For instance, in cases of service providers like solicitors who provide legal advice as well as non-incidental financial advice, they are regulated simultaneously by the Law Society and the Financial Services Authority. (Regulatory Gaps, 2004) A consultation paper published in May 2003 depicts Government's conclusions on the issues analyzed on matters as raised in the document "In the public interest". (Government Conclusions, 2003) The Department for Constitutional Affairs in its report published in July 2003, arrived at a conclusion that the framework of regulations regarding lega l services in England and Wales was highly inefficient and outdated in handling current legal requirements of the consumers. (Legal Services Review, 2004, Para 1) Consequently, Lord Chancellor, Lord Falconer ordered a review into regulation of the legal services. The Chancellor described the current frame work of the Law Society as "outdated, inflexible, over-complex and insufficiently accountable or transparent". (Lawyer regulation 'needs change', 2004: para 11) On this behalf, an inquiry, headed by former deputy governor of the Bank of England, Sir David Clementi, came forward with his suggested recommendations including the establishment of a new regulatory society, the Legal Services Board. (Lawyer regulation 'needs change', 2004) Proposed changes in the regulation of legal services Sir David Clementi, in December 2004, published a report suggesting important changes on the regulation of legal services which also won the support from the Government. Clementi, through his report suggested many reforms for the efficiency of legal service including the removal of disparity of business structures, the references, how the new structure would benefit the legal service, the clear distinction that has to be made between

Utilitarianism Coursework Example | Topics and Well Written Essays - 250 words

Utilitarianism - Coursework Example ood would mean the opposite of minimizing suffering as that would be disregarding intensive research conducted by Stuart Mill and myriad philosophers. â€Å"Actions are right in proportion as they tend to promote happiness (pleasure)† (Mill, 2005, P. 5). Promoting happiness; thus, pleasure, entails maximizing good deeds to a greater population while minimizing suffering in the same population. In the least terms, both the primary and secondary objectives are directly proportional to each other. It is impossible to do good without minimizing suffering. In fact, minimizing suffering among the greater population can be termed as maximizing good to the same population; hence, increased happiness and reduced pain. Utilitarianism lies in the complete spirit of the ethics of utility. â€Å"Do as you would be done by, and to love your neighbor as yourself† (Mill, 2005, P. 12). In the generic perspective, individual actions towards others ought to depict how others should act if they were to reciprocate on similar lines. Generating happiness entails both maximizing good to the greatest population and minimizing suffering in the same population. Humanity ought to be governed by love. If love for others measured similar to love towards self, everyone would generate happiness and reduce suffering. The two objectives of the doctrine cannot be analyzed separately rather co-jointly through a complex interplay of beliefs and ethical considerations. The interplay is evident from the activities conducted by members of the Unites States Congress. Both members of the Senate and the House of Representatives are elected to end suffering in the community in both the political, economic, and social spheres in addition to establishing bills and implementing laws to generate the greatest good for the greatest number. Such members are governed by ethics, with the doctrine of utilitarianism forming a significant proportion of their obligations. As stated earlier, minimizing suffering is

Political science Essay Example | Topics and Well Written Essays - 500 words

Political science - Essay Example A country who practices isolationism believes in both of the following approaches: 1. Non-interventionism - Political rulers take decisions of not making alliances with other countries and not to fight against any country except to fight for the self defense. 2. Protectionism - Legal barriers are set to avoid foreign investors and cultural impact on local people. However United States also adopted Isolationism in 18th century by a memorable speech of George Washington in which he said that â€Å"The great rule of conduct for us, in regard to foreign nations, is in extending our commercial relations, to have with them as little political connection as possible.† His speech was the foundation of Isolationism in United States of America and the country followed this approach for more than 100 hundred years. Before the beginning of World War II, the Crash of 1929 was a big economic set back for American government to re-think about its foreign policy of non-interventionism. Howeve r, the World War II was the major fear for America to drop its isolationism and jumped to help the rest of the world.

New York City Mayor Dinkins, Giuliani, and Bloomberg Essay

New York City Mayor Dinkins, Giuliani, and Bloomberg - Essay Example b. Rodulf Guiliani – Rudy Guliani ran under the slogan of effective policing and ending crimes to restore the quality of life in New York. This slogan won him the Mayoralty of New York in 1990 with a narrow margin over David Dinkins who was perceived to have poor control over the criminalities in New York. Rudy was known to have significantly reduced crime and cleaned New York of its rogue elements. He was famous for implementing his â€Å"Broken Window† approach that any disorder in the city, however small, should be dealt with firmly (Sapir, 2009). Guiliani’s â€Å"broken windows† posits that by being firm against small crimes, it sends a message that serious crime will surely not be tolerated also and such, reduction of crimes will follow (The Vancouver Province, 2008). During Guiliani’s term as a mayor, the drop of crime rates in New York exceeded all national figures. Frank Zimring in his book The Great Crime Decline concluded that the drop in crime rate in New York was a result of serious policing of Guiliani’s administration (2006). Guiliani’s term ended in 2001, the same year of the infamous September 11, 2001 attack on the World Trade Center. Being famous of how he handled the 9/11 crisis â€Å"he tried to overturn term limits so he could run again but was rebuffed† (Rudin, 2009). He instead endorsed Michael Bloomberg for the mayoralty race under the slogan of fighting crime as Guiliani reminding New Yorkers about â€Å"the fear of going out at night and walking the streets," and suggesting that if Bloomberg were to lose, "this city could very easily be taken back in a very different direction — it could very easily be taken back to the way it was with the wrong political leadership (Rudin, 2009)". Bloomberg won by a narrow margin. c. Michael Bloomberg – unlike Guiliani, Michael Bloomberg was able to run for a third term when he successfully passed a bill through the New York City Council in 2009 that removes term limits which in

The growth of McDonald's company in the European market Case Study

The growth of McDonald's company in the European market - Case Study Example The main competitors include Tex-Mex, Nando’s, and Southern Fried Spicy Chicken Restaurant. In addition, research indicates that the demand is drifting away from the plain hamburgers offered at McDonald’s. As such, lack of product diversity has been a barrier to successful expansion into the European market (Han, 2009). McDonald’s company has to establish products that go beyond its identity (Toivanen, & Waterson, 2011). As such, it should go beyond the conventional hamburger place and offer a variety of products. In addition, the foods offered ought to be unique from those from the competitors. It is worth noting that McDonald’s Company is focusing on hamburgers and fries with low fat content. With the increasing lifestyle concerns related to nutrition, the European market is in dire need of products that are healthy. McDonald’s should focus on producing products that meet the nutritional demands of consumers, taking note of the increased demand to healthy eating habits. McDonald’s ought to recognize that consumers are the source of revenue. To maximize on its expansion in the European market, McDonald’s should embrace customer service as a complementary to offering foods. Customer satisfaction forms the foundation to customer loyalty. As such, the company should place customer service as a primary product. In addition, the company may practice target marketing as a promotional mechanism. Advertising its products to the right market would ensure that the company adopts an efficient marketing approach. It is notable that the visual impression is significant to consumer preference. Therefore, the company should focus on aspects such as packaging that go beyond marketing to create an appeal for its products. McDonald’s business strategy involves product differentiation and diversification to have an edge over its competitors. As such, the company ought to focus on new products such as McCafà ©, its coffee brand, to diversify

The Best Fish and Chips Shop in 2003 Article Example | Topics and Well Written Essays - 500 words

The Best Fish and Chips Shop in 2003 - Article Example Mr. Jones drew on his past experience as a customer and asked himself what he actually wants from a fish and chips product. All of the little things and ideas he and the staff have was put together to come up with better ways of improving both services and product. Some of their core products are the batter less Cod and Chicken Goujons which stands out among competitors. The staff has a way of reinventing some processes such as a certain way of washing the fryer so old starch would not stick to the new batter. Such things may seem little but they do go a long way in satisfying customer’s tastes. In fact, customers pass 8 more fish and chips shop before reaching Finnegan’s which shows how strong Finnegan’s brand loyalty is. Additionally, customers do not mind waiting for half an hour just to grab the favorite takeaway – fish and chips. There are several factors that can contribute to the future success of the organization, namely: focus on main products, creative marketing, and innovation. The owner himself doesn’t want to diversify too much when it comes to product development. He believes that diluting the focus of the business by offering too many products would not be advantageous in terms of profitability. Instead, current products are marketed in a different way so customers have better choices. For example, they created a kiddies’ serving for children which is not common among fish and chips shops. Also, they often ask the opinion of customers which is a good way of getting feedback. Even the packaging of the product is taken into account which just shows how keen the owner is in satisfying his customers. Simple things such as food warming process are also considered so eventually, everything ends up as the added value to the brand Finnegan. An obstacle that could limit their growth in terms of core competencies would be cutting costs. Although Mr. Jones saves as much as 10,000 pounds a year due to his good bidding skills.

How effective was the German U boat campaign of the First World War Essay

How effective was the German U boat campaign of the First World War - Essay Example However, as technology became more advanced, it also hindered the abilities of this submarine, as countries developed more sophisticated tools of war. The U-Boats were unique and diverse, and belonged to different categories. These played the major role for Germany in the First World War. Their capabilities lasted up to the beginning of the Second World War. This was after Germany’s enemies developed their own different ways of combating the U-Boats (Sondhaus 2011). This paper focuses on the roles the U-Boat campaign played in the First World War, its effectiveness, and ultimate failure. During the First World War, the submarine was seen as the main weapon in the war. The Germany U-Boat was the greatest challenge to the British maritime security during this war. In September 1914, a U-Boat sank three old British cruisers. In the month of October, the same year, a U-Boat again sank a state-of-the-art battleship. Subsequently, more British and French warships were sunk by the U- Boats in the following years. In May 1915, the HMS Triumph was equally sunk, among others. In December of the same year, U-Boat 38 facilitated the sinking of the P&O passenger liner SS Persia. While Britain and France used warships, Germany’s U-Boat campaign was a more effective strategy in the war (Williamson 2013). During the First World War, Germany and Britain used naval blockades to ensure that no ship from one country got access to the other country. Initially, the British succeeded at this, as their surface fleet could intercept Germany-bound ships. This case compelled Germany to utilise the U-Boats. In 1915, Germany adopted an unrestricted submarine warfare strategy. Since Britain relied on foodstuffs and weapons from Canada and America, which were transported across the Atlantic Ocean, Germany thought that this strategy could make British surrender from the war. Therefore, Germany was involved in the indiscriminate sinking of all ships, even those belonging to neutra l states. By use of the U-Boat, Germany succeeded in sinking numerous ships, risking the fact that it could add more enemies, apart from Britain and France (Herwig 1998). In May 1015, the U-Boat U-20, led to the sinking of the passenger liner Lusitania, leading to many deaths. Of the passengers on board, were 128 Americans, and 1,170 more passengers. This outraged America, which was neutral in the war during this period. THE U-Boats conducted further sinking of ships, and this resulted in a poor relationship between Germany and America. However, Germany decided to end the unrestrictive strategy in September 1915. This had already cause havoc to the affected countries, as the U-Boat campaign was effective in this. The U-Boat campaign of Germany managed to sink 750,000 tons of enemy’s shipping. However, this did not devastate the economy of Britain (Sheffield 2011). When Germany returned their unrestricted war strategy in September 1916, more havoc was done by the U-Boats. Duri ng this period, Germany invested in more manufacturing of U-Boats at a high speed. This led the U-Boat campaign to accomplish another sinking of 250,000 tons within the duration of a few weeks only. This led to the development of more tension between Germany and its rivals. Germany did not care if America, which was neutral, would be compelled to join the war (Sheffield 2011). In 1916, France and Britain defeated the Germany army. This led to Germany to conduct a few changes in

Importance of Teamwork in Nursing Essay Example for Free

Importance of Teamwork in Nursing Essay Teamwork involves the merging of members of the same or different professions or domains to work towards a common goal. This group compliments the skills of each member who are consequently committed to one purpose. Teamwork is therefore challenging and at the same time rewarding. It is coupled with a lot of enthusiasm, hope and a share of its own setbacks. Teamwork is initially formed in any particular group with an aim of dividing the effort of accomplishing a particular task while at the same instance multiplying the effect. Any positive work experience usually has an aspect of teamwork in it. Nurses make up the largest care-provider in a hospital setting thus nursing is a job that requires a lot of teamwork. This involves a nurse to nurse or a nurse to physician teamwork. In most cases, the nursing workforce is neglected by the administration involved due to the anticipation of the patients’ recuperation and recovery, thus nurturing a form of autonomy among the workforce. This serves in downsizing the emphasis on teamwork and this happens at the very expense of the same patients. Service delivery is paramount in the field of nursing and teamwork is one of the core determiners of good service delivery. Teamwork among any group, on the other hand, is determined by various factors. These include openness, responsibility, honesty, accountability, reliability, dialogue and understanding. All this factors have to be put to consideration while putting together a coherent team. A slight disregard of any would see to the failure of the team to deliver as expected. Teamwork does come with its own set of challenges that inhibit the delivery of good service by the team. These mainly occur as a result of conflict among the members of the team which is in turn rooted on differences pertaining distribution of duty, sharing, priority and unnecessary competition. Poor handling of such issues often leads to the occurrence of many mistakes, mistrust among the team members, confusion, wastage of resources, lack of motivation, time wastage and lots of arguments that hold no water. More often than not, it is the patients who bear the yoke of such disagreements as the service rendered to them is henceforth substandard and this plunges their lives into jeopardy. Fallouts are common at this stage since the restructuring of these nursing teams would mean loss of time and complete loss of motivation among the team members. Precautions are therefore very necessary to avoid such grave situations as they do put the lives of others at stake. Adjustments should be made at the slightest sign of unrest among the team members. Sharing responsibility equally is usually the first major leap by any group. Matters pertaining age, seniority and level of experience should not be used to condescend against some members. On the contrary, the members should maximize on the potential that comes with these various facets of diversity and others like gender, socio-cultural and economic backgrounds. Put together, all this facets can give rise to a whole new of teamwork with a lot of diversity which would lead to the conception of new ideas. The approach of issues proactively rather than reactively is also a worthwhile measure to counter these challenges. Prevention has always worked better than cure and this is also the same convention with proactive action. The team members are charged with the task of ensuring that any prevailing or looming predicaments are brought to the light before they turn ugly and cause rifts within the team. This serves in ensuring that little or no time is lost in the process of solving problems. Letting the issues accrue and the procrastination of dealing with them ends up in the wastage of time and patients bearing the lion’s share of these problems due to the poor service delivery. Cultivating a culture of dialogue is another way of avoiding conflict in the course of teamwork. When a team embraces dialogue, prevalent issues are addressed and solved amicably. Positive criticism ensures that everyone can correct each other without any hard feelings. When criticism is directed towards a person positively, he or she is bound to make the amends wherever the error occurs. Gradual technological enhancement and restructuring the team every now and then is necessary in order to avoid monotony. This reignites the team with zeal thus ensuring a rise in quality service delivery. Clarity on the roles of each team member would also do some good. This would help in avoiding the confusion especially if the team has numerous members. Morale on the side of the administration would also improve the team’s service delivery. This could be done through the formation of some form of healthy inter-teams competitions that would see the appreciation of the team that is best at service delivery. Incentives can also be brought to the picture. This would actually ensure that the teams work hard to outdo each other and thus better their teamwork in this process. An improvement in the teamwork among the nurses would have some major effects in service to the patients. There would be definitely be an improved client-service delivery, improved relationships between team members and consequently with the administration. These healthcare institutions would also unveil a wider range of services due to the time efficient system. In conclusion, teamwork in nursing is sacrosanct since it is a profession that deals with lives of people. An improvement in service delivery therefore means that the clients are in safer hands. Reference: Institute for Innovation and Improvement, (March, 2007): Developing and sustaining effective teams. ISBN 9781904114482, Royal College of Nursing, Retrieved on 3rd April 2009 from: http://www. rcn. org. uk/__data/assets/pdf_file/0003/78735/003115. pdf,

Food and Beverage Essay Example for Free

Food and Beverage Essay Hotel Les Fontaines has a strategy that differs very largely from any of its competitors, as it is one of a kind in its region. The company will focus on delivering a service that provides a more personalized and refreshed service style. There would be more attention to detail especially in the restaurant outlet of which has been proposed as this would be a value added for Les Chalets Des Mosses. Also the operation costs would be lower in the restaurant area compared to rooms, as clients who stay at the hotel are budget guest who like to spend less and in return expect quality service and product. The hotel operates for ten months throughout the year. The restaurant opens for service during lunch and dinner. For the lunch period simple, smart, and affordable dishes catering to the customers needs will be served. As most of the consumers will be children from ages four to twelve and parents from early thirties to late forties, a menu healthy and enjoyable menu for the guests will be designed. Even though quick service would be offered for lunchtime the quality of the food and service would not be compromised. This would allow for the restaurant to make a good first impression in order to encourage the guest to return to Pomodoro On the other hand, the dinner will have a drastically different objective. The average dish will be more luxuries and elegant and will be served in an a la carte fashion. The atmosphere at dinner will promote a sensational and comfortable time for our guests. Both the hotels image and the restaurant harmonize in theme. The hotel Les Fontaines provides a great experience for the clienteles, enticing them to return to Les Chalets des Mosses. Vision: Hospitality is all about the individual and at Les Chalets des Mosses we pride ourselves on our unique service culture. We are in business to meet our customer’s needs and promises that each guest will be treated with a positive service attitude at every point of contact. From the hotel manager to the cleaner and everyone else in-between plays a vital role in delivering a memorable guest experience. Mission: The mission of the restaurant is to deliver the most comfortable and soothing experience for the clients. With exceptional service, responsible stewardship, and high quality food an excellent experience can be provided. Therefore, the Pomodoro’s main objective is to focus on the customers’ best interests. Les Chalets des Mosses provides budget travelers and tourists with a choice of excellent hospitality products that offer excellent value for money, while assuring a good return to owners and inspiration to employees. Objective: The main object of Les Chalets de Mosses is to have a return on investment within two years form Pomodoro’s. Building a loyal customer base and a long-term marketing strategy are what Hotel Les Fontaines is seeking to achieve. Pomodoro is an ambitious concept that is currently, planning on growing and expanding by the year 2020. Also the Pomodoro is trying to aim for eighty to eighty-five percent occupancy rate for the lunch, which will operate for two and a half hours daily. As for dinner Pomodoro’s is trying to attract around seventy to seventy-five percent occupancy. By having a total of hundred twenty seats prepared in the restaurant, the Pomodoro will be the main focus of the company’s FB branch. The restaurant has made a completely different transition from its original concept. Not only did the restaurant change in its size, the type of services and it dishes the market segments has also changed. The most effective sales and marketing tactics have been selected to define the restaurant’s image. The name, Pomodoro, is the first major change to help identify the new Italian restaurant that has opened in Les Chalets des Mosses. The restaurant also has a bar, which would play an important role as while guest are waiting for the table they could spend time at the bar. During the waiting time guest’s may spend money at the bar allowing the restaurant to further maximize its revenue. Also, this new concept of the bar would be perfect after a long day at the ski slopes. The Hotel Les Fontaines will also incorporate three major principles (Schultz Horvath, 2008). The first principle is the training and development process of staff members. By creating a strong and effective program for the staff members, the employees will be able to satisfy even the specific needs of the customers. The Hazard analysis and critical points (HACCP) will be incorporated in the training program to deliver a food safety and social responsibility. With this our guests would feel at ease to eat at Pomodoro’s and families would be more than happy to be with their children. The training program will have to take place before the restaurant begins to operate in 2013. The second principle is the ability to operate efficiently. The restaurant should be able to deliver highly effective operations to the clients. Lastly, the culture of customer service should be noted. Without the necessary service to deliver the satisfaction and gratification of the consumer, a loyal customer base cannot be built. Les Fontaines will incorporate the referral marketing for the market strategy. The referral marketing is no doubt the best way to maximize the revenue and raise the awareness of the company and standards to the local customers (Schmitt, Skiera Bulte, 2011). FB Strategy: Diversification is one of the strategies that best fit the new operations situation, as Les Fontaines is in search of a new product and market (Gine, Pisano, Sorell, Szigety, 2006). The restaurant has taken extreme measures to differentiate itself from the competition in the Les Mosses region. As the restaurant caters to a niche market, it will have minimum competition with the surrounding business in the region. This is due to the fact that Pomodoro’s offers various activities for children of which the surrounding hotels do not offer. The psychographic, demographic, geographic, and purchase behavior of clients were analyzed in order to help Les Chalets des Mosses strengthen it own image (Yankelovich, Meer, 2006). In order to create such strategy, the restaurants must create an engaging and rigorous loyalty program. The goal of the hotel is to have local customers who will visit the hotel on a regular bases during the various events that take place in the region of les mosses. Since, the hotel will promote its special offers via newsletter through the zip code, not only does the newsletter grab the customers attention, but also the local customers will become frequent clienteles. This marketing strategy would benefit the whole hotel, not just the restaurant. By sending out newsletters promoting events or special offers in both the hotel and restaurant it may encourage guest to not only use the food and beverage outlets but also to stay and enjoy the experience. The company will take a step forward by taking surveys of the clienteles regarding the activities and subjects that interest them. This way Les Fontaines will be able to predict what the clientele’s hobbies or taste are and provide a service that incorporates partnerships with other companies. For example Pomodoro’s can promote a snow-tubing event to the customers by providing ticket deals. According to Michael Porter, a Harvard Business School professor and the reigning guru of competitive strategy, competition within an industry is driven by five basic factors (Porter, 1979): 1. Threat of new entries. 2. Threat of substitute products or services. 3. Bargaining power of suppliers. 4. Bargaining power of buyers. 5. Rivalry among existing firms. We understand that using one strategy is impossible in todays society, as the range of customers are more diverse as globalization has a larger impact in today’s society. The Les Fontaines will be promoted in various ways. The newsletter will act as a tool to commercialize the company’s anniversaries and offers. Unlike, the other rivals the company will begin to engage the customers with a more personal touch. The snow tubing company in Les Mosses will further advertise the hotel and vice verse due to their partnership. Furthermore, the referrals will function as the company’s key promotional tool. Both Pomodoro and hotel Les Fontaines will attract customers through the various services, products, offers, and business proposals. None of the competing hotels and FB outlets substantially reshaped their business strategies and market segments like Pomodoro’s. The awareness of the hotel will most definitely rise as the customers and other partnering companies spread the word. The company will have a dominating number of advertisements in comparison to the other competing ventures due to their various partnerships. The hotel provides a pleasant and sophisticated service that was specifically designed to differ from other surrounding hotels within the region. Both the restaurant and the hotel will offer a personalized touch to the service that will be provided. This will attract new customers and build strong customer relationships, as the customers will return to the venture on a frequent basis. Despite the cluttered market, the unique products that were designed to meet the specific needs of the customers makes the Les Fontaines stand out from its competitors. List of References: Gine. F, Pisano. G, Sorell. M , Szigety. M. (2006). RD Portfolio Strategy, Diversification And Performance: An Information Perspective. (Doctoral dissertation, Harvard University) Retrieved from http://hbr.org/1979/03/how-competitive-forces-shape-strategy/ar/1 Porter, M. E. (1979). How competitive forces chape strategy. (Doctoral dissertation, Harvard University)Retrieved from http://hbr.org/1979/03/how-competitive-forces-shape-strategy/ar/1 Schmitt, P., Skiera, B., Bulte, C. V. D. (2011). Why customer referrals can drive stunning profits. (Doctoral dissertation, Harvard University)Retrieved from http://hbr.org/2011/06/why-customer-referrals-can-drive-stunning-profits/ar/1 Schultz, G. C., Horvath, A. G. (2008). Strategic plan: 2008-2013. Informally published manuscript, Finance Business, Pennsylvania State Yankelovich D, Meer D. (2006). Rediscovering Market Segmentation. Retrieved from: http://hbr.org/product/rediscovering-market-segmentation/an/R0602G-PDF-ENG

Finance in an SME Context

Finance in an SME Context In this vast realm of corporate entanglement across the world, people all over the world are getting their various ways to earn their livelihood (Berk, DeMarzo, 2017). This entanglement to the corporate world takes different forms of which the SME (Small Medium Enterprise) is one. Alike the other forms of business organizations, SMEs have their own types of accounting finance analyses. Through different investment appraisal techniques, an SME firm can evaluate choose investment projects. The financing of the projects is done generally by the internal financial sources. SMEs encompass the whole business world. They are the largest economic sector in the UK. Because of the SMEs popularity, more people are coming up with newer ideas to start an SME. When it comes to analyzing the performance of any business for a specific accounting period, the ratios or the accounting ratios are the most widely used tools (Cassedy, 2014). Among the various ratios, the most common ones are those that are used to figure out liquidity, profitability, efficiency etc. From the given data of the concerned company Trainline, the following six ratios have been used to analyze the performance of the company: Net Profit Margin: Profitability of a firm shows, to some extent, the firms performance position throughout any particular period (Cassedy, 2014). To figure out profitability, there can be many ratios, out of which Net Profit Margin (NPM) is a reliable one, since the NPM takes into account all the operating expenses all the operating income thus resulting in the net profit figure the firm has at the end of any period. Trainline company enjoyed the highest profit in 2014. NPM can be calculated through dividing the net profit of any period by the net sales of that period. Following is the position of Trainline as calculated using NPM formula: Date March 03, 2012 March 02, 2013 March 01, 2014 February 28, 2015 March 05, 2016 Net Profit Margin 0.13 0.10 0.18 0.15 0.12 Gross Profit Margin: The Gross Profit Margin (GPM) is also a ratio for calculating the profitability of any firm. The difference between the NPM the GPM is that the latter one does not consider operating expenses (Cassedy, 2014). Gross profit margin shows the performance of the firm based on the firms capacity of first level activity or the main way through which Trainline earns profit. Though not that much reliable as net profit margin, it is easy to calculate. Trainline experienced similar percentage of gross profit over the years. The formula to figure out gross profit of Trainline is given below: Date March 03, 2012 March 02, 2013 March 01, 2014 February 28, 2015 March 05, 2016 Gross Profit Margin 5% 5% 5% 5% 5% Inventory Turnover: According to Clark, Baker, (2011), There are several accounting ratios that help investors, creditors or any other stakeholders to figure out how much a company is efficient in selling its products in stock or inventory, i.e. inventory turnover period shows the companys ability to use the inventory perfectly. The fact of multiplying the ratio with 365 is that it shows in how many days the firm is able to go on a cycle of inventory management (Clark, Baker, 2011). Through this measure, stakeholders are also able to find out the return on assets. Trainline company shows consistent performance in the years 2012, 2013, in 2014, but the company faced declining results in 2015 2016. Date March 03, 2012 March 02, 2013 March 01, 2014 February 28, 2015 March 05, 2016 Inventory Turnover Period 0.598039216 0.591800494 0.561754521 0.329632384 0.24692301 Return on Capital Employed: The Return on Capital Employed is measure that shows a companys productivity in making appropriate use of the assets net of long term liabilities or the capital employed. The ratio provides information of the firms ability to use the invested amount (Clark, Baker, 2011). ROCE, often times, is the most popular tool to see potential in any company. It is calculated through dividing net profit of the company by capital employed. Here, for the calculation of Trainlines ROCE, the intangible assets have been deducted. The following table graph show the results of Trainline over the years in terms of ROCE along with the formula: Date March 03, 2012 March 02, 2013 March 01, 2014 February 28, 2015 March 05, 2016 Return on Capital Employed 0.169982548 0.422774021 1.141914376 1.092703315 1.518949954 Current Ratio: When it comes to finding out the liquidity of any business organization, the Current ratio is one of the prominent ones (Clark, Baker, 2011). It shows how much capable Trainline company is in paying back its current liabilities using its current assets. Suppliers are the most frequent users of this ratio. Current ratio is calculated through dividing current assets of any accounting period by the current liabilities of that particular period. Current ratio is calculated by dividing the current assets by the current liabilities. The standard benchmark for current ratio is 1. If the current ratio is above 1, then its good, but if the ratio falls below 1, then its not good the firm should focus on dealing with this. Trainline was consistent performed well over the years in paying back its short-term liabilities using its current assets. Date March 03, 2012 March 02, 2013 March 01, 2014 February 28, 2015 March 05, 2016 Current Ratio 1.59 1.86 1.18 1.41 1.21 Acid Test Ratio: The Acid Test Ratio is also a measure to figure out the liquidity of any firm. It is more reliable than the current ratio, since it deducts stock or inventories from the current assets. Since inventories cannot be converted into liquid asset, they are deducted in acid test ratio. The ratio is calculated through dividing current assets net of inventories or stock by current liabilities (Shields, 2011). The ratio is also known as the quick ratio. Trainline company was performing good in 2012 in 2013 faced a decline in 2014, but was able to increase the ratio (Shields, 2011). The standard benchmark for acid test ratio is 1.5. Date March 03, 2012 March 02, 2013 March 01, 2014 February 28, 2015 March 05, 2016 Acid Test Ratio 1.59 1.86 1.18 1.41 1.21 Assuming a sales growth rate of 10.05% an expense growth rate of 5.02% (one-half of the earnings growth rate), the following cash budget is forecasted: Trainline.com Cash Budget For the Years from March-2016 to March-2019 March 05, 2016 March 05, 2017 March 05, 2018 March 05, 2019 Opening Cash Balance 44408 2040477 4254439 Share Capital 1131 1245 1370 1507 Ticket Sales 1938116 2132883 2347222 2583101 Collection from receivables 153121 153121 Total Cash Available 2092368 2331656 4389069 6839047 Cost of Sales 45824 48126 50545 53084 Administrative Expense 61375 64459 67698 71099 Interest Payable Similar Charges 9994 10496 11024 11577 Tax on Profit 4863 5107 5364 5633 Payment to Creditors 162990 162990 Total Disbursement 285046 291179 134630 141395 ClosingCash Balance 1807322 2040477 4254439 6697653 Analysis on Sources of Cash: Issuance of Shares: Trainline collects cash from issuing different kinds of shares such as primary, preferred shares etc. Foer the purpose of issuing shares, Trainline.com must enlist in the regulatory body controlling issuance of shares, the London Stock Exchange. The company decided to float shares through London Stock Exchange with a prospective figure amounting  £500. It had a capital amount of  £1131000 in 2016 (Shields, 2011). Issuance of shares is most often a common source for collecting cash in short-term period. Sale of Tickets: Since the company stands for it, i.e. selling tickets is the main source of income of Trainline.com, it is the most important source through which the company collects cash. Trainline.com deals in train tickets. This facilitates the clients through booking seats in train. The company reported a sales figure of  £1938116000 in 2016 from selling tickets the websites (Shields, 2011). Receivables: Collection from receivables is not actually a different source than that of the main source, that is, selling tickets, it is the due amount that the company owes to customers.   Trainline provides services on credit as well. By Shields, (2011), in 2016, the company recorded an amount of  £15312100 for receivables. Retained Earnings: Companies dont pay all of the profit earned in any particular accounting period to their shareholders. The portion of net profit held by the company management is called retained earnings (Shields, 2011). The general thought behind this notion is that company management wants to keep cautious measure in order to prevent future uncertain issues. Trainline also retains part of its net profit every year in order to raise cash when needed. In 2016, the company reported  £55027000 as retained earnings (Vence-Deza, Metcalfe, 2012). Retained earnings is a part of trainline.coms equity a good source of collecting cash. These sources are primarily seen on trainline.com. these help trainline.com to continue the business operation. Besides these there is the need of the proper management of the business operation on the basis of the accurate financial information. These sources of collecting cash helps trainline.com run its day to day operations. The management of the company emphasizes on these sources in order to ensure solution to future uncertain issues as well. Critical analysis of anything is done through evaluating the advantages disadvantages of that particular thing (Siegel, Shim, 2010). There are different sources available for trainline.com. The company prefers does use the sources of finance based on their advantages. Followings are some of the common sources identified for trainline.com: Capital through Issuing Shares Debentures: For a company like trainline.com, the issuance of shares or debentures is a better easy source, since this source ensures short-term quick financing (Siegel, Shim, 2010). Trainline is an airline ticket selling company the base income source is ticket-sales. The company needs to ensure short-term financing to run its daily operations. Besides, there are not that much regulatory requirements for secondary share issuance as a result lesser costs to incur. Sale of Tickets: The main source of finance for trainline.com is the sale of airline as mentioned in its charter (Siegel, Shim, 2010). The company earns its basic income from selling tickets. Whether short-term or long-term, the company is ought to carry on going with this source of finance. The costs associated with this source is the collective costs of operating expenses. Receivables: Trainline sells air tickets to its customers on credit as well (Rosenberg, 2013). Even though, this is not a different source than sale of tickets, the management of the company thinks in other way round, since this source ensures financing for future operations. This source doesnt have any cost unless there is issue of granting discount on timely payment. Retained Earnings: Retained earnings is the that portion of net profit which is retained or withheld by the management of the company in order to prepare for future uncertainties (Rosenberg, 2013). Retained earnings is the most popular source of finance for companies like trainline.com, since this source makes sure of short-term quick financing. Bank Loans: Different term loans granted by the banks are also a very common source of finance used by companies (Rosenberg, 2013). Trainline have affiliation with several banks, since the customers pay for the tickets through bank accounts. The company can ensure financing through borrowing loans from banks. There are costs such as interest, borrowing costs etc. There are also some regulatory requirements as well. The above-mentioned sources are some of the most common sources of finance. Trainline is suggested to understand the relative advantages of each source then choose the best one considering given situation opportunities. Evaluation of Investment Techniques: Trainline can think of undertaking investment project through evaluating the benefits of the projects. For the evaluation purposes, there are several investment appraisal techniques. Among the various, the very common techniques are payback period (PBP), accounting rate of return (ARR), net present value (NPV). The payback period shows how many years or periods an investment project will take to recover the invested money. It doesnt consider the time value of money. Accounting rate of return how much accounting profit trainline.com would earn from the average assets invested (Rosenberg, 2013). This technique doesnt consider cash flows. Net present value is the most popular significant investment appraisal technique, since it considers all the related cash flows time value of money. This approach discounts the future cash flows from any project under consideration. Trainline is suggested to choose the best investment technique, the NPV to choose the investment project that shows th e highest positive net present value. Entrepreneurial ecosystem is the lead frontier for the development of any kind of business organization (Rosenberg, 2013). There are some basic constituents that collectively form the entrepreneurial ecosystem which, in turn, is responsible for developing businesses. This rule works across the whole world, but very little that we are aware of this enormous fact. The fundamental elements that contribute to the development of an Entrepreneurial Ecosystem are Market Situation, Cultural Traits, Policies, Capital, Financial Position different supporting elements. The general constitutional framework for Entrepreneurial Ecosystem is shown through the following figure: Capital: Without capital, no one can think of going for business (Rosenberg, 2013). It is called the life blood of businesses. Capital can be of, in general, two types such as the financial capital the human capital. Both of these are significant. Human capital or resource is the most important constituent of an organizational setting. Human resource is the precondition for any organization stand by. Trainline needs to ensure proper management of its human resource. Market Situation: Market situation generally means the current position of the demand supply altogether of any market the interrelation of the driving forces that create the situation (Hussain,   Scott, 2010). Train line must comply with the market situation provide service accordingly to gain sustainable competitive advantage to ensure goal achievement through making sure of consistent growth. The company needs to conduct researches make analysis to have a thorough understanding of the current market situation. Policies: Throughout the globe, due to several human organizational needs, policies have been being developed renovated across generations (Hussain,   Scott, 2010). These policies are developed to deal with the situations associated with different human needs. There are policies for businesses as well. Since trainline.com is a business organization that bases its operations through internet, the policies so enactedby the government of the UK are ought to be complied with by trainline.com. Financial Position: Since finance is the base for capital, it is also referred to as the life blood of businesses. Firms need to look for different sources to finance. Trainline needs to cope up with the basic management of financing for any project (Hussain,   Scott, 2010). The company needs to figure out where to get the funds from, where to invest the collected funds, how to deal with interest settlements in order to develop the business situation. Cultural Traits: Cultural traits, norms, beliefs, values add greatly to the entrepreneurial ecosystem (Hussain,   Scott, 2010). The organization setting highly depends on the way people around the organization behave, perceive interact with each other. Trainline needs to understand the cultural traits of the customers to get along with sustainable development. Entrepreneurial ecosystem through its culture component influences the business environment both in terms of emergence development. Supporting Elements: According to Rosenberg, (2013), Different supporting elements such as legal infrastructure, reporting (bookkeeping accounting) systems, corporate social responsibilities, social marketing etc. are also responsible for the development of entrepreneurial ecosystem surrounding a business. These elements may be favourable or unfavourable. Trainline needs to make appropriate analysis derive meaningful conclusions to deal with these elements to ensure improvement. The above discussed elements or constituents are responsible for entrepreneurial ecosystem. Through these collectively structured constituents, the entrepreneurial ecosystem is responsible for the development of businesses across the world. When a company has the scope abilities to go from private limited to publiclimited, it has to go through making Initial Public Offering (IPO), i.e. issuing primary shares through enlisting registration into the regulatory authority of that particular country or region (Fardon, Cox, 2014). For trainline.com to go for IPO, it must enlist into the London Stock Exchange, UK. Along with the scope abilities, there are some ethical considerations as well to go for IPO. The ethical considerations are as follows: Ensured Forecast Result: If trainline.com can ensure that the forecast so made by the accountants or the professionals associated will be feasible in the long run for the development of the company will not bring about any severe challenges for the stake of all the shareholders, the company may wish to go for making initial public offering (Fardon, Cox, 2014). It can be said that this is the first foremost stage where any firm can think of going public limited. Reported Income Financial Position: Even though reported income figure financial position as shown in the financial statements are not completely an ethical requirement for a company to go for IPO, the relative values associated with these requirements sometimes add greatly to the ethical considerations for going public. An expression of this fact is the need for full disclosure principle of accounting. Trainline must provide information of reported income, financial position to the stakeholders full extent. In 2016, trainline.com reported equity value of  £56158000 liability amounting  £162990000 (Dean, Schwindt, 2015). The amount of accounts receivables is  £153121000 that gives the notion of income in that accounting period amounting  £32931000 (Dean, Schwindt, 2015). Shareholders Consent: Before going for IPO, the trainline.com needs to arrange statutory meeting with the shareholders (Dalton, 2013). It will be considered unethical, if the company goes for IPO without letting the shareholders know about the issue. Not only does trainline.com have to let the shareholders know the issue of going for IPO, but also the company has to have strong agreement from all of the members. Employment of Independent Auditor: To ensure bias free situation, trainline.com needs to appoint independent auditors who would check analyze the financial situation of the company through auditing financial statements (Dalton, 2013). If the auditors provide positive opinion about the reliability of the financial information so provided through the financial statements, then only then trainline.com is allowed to go for IPO. Even though this requirement is a legal one, contributes to the ethical consideration in the sense that the fulfilment of this requirement reduces legal obligations of both shareholders the government. The company should not disrespect the rights of shareholders or stakeholders as a whole before going public. These are the some of the core ethical considerations that the concerned firm is suggested to comply with in order to go for IPO (Dalton, 2013). After making analysis of the situation so brought up here by the given information of Trainline, it can be said that the company is able to go for Initial Public Offering. The effort to evaluate a firms performance based on ratios with the objective to make investment decisions is appreciable. There are several key factors that collectively ensure the success of the business. The Trainline company has been able to cope up with the drastically changing business environment. The company had its different sources of finance. The company evaluated, analyzed different investment appraisal techniques to get along with projects with opportunities which, in turn, ensure growth. By getting through the business line with consistent constant growth, the Trainline can obtain sustainable competitive advantage. The certain ethical issues that have the full privy to influence the decision to go for IPO. Accounting financial analysis is necessary, since right decision comes out of right information. These analyses provide decisionmakers with the right information. Berk, J., DeMarzo, P. (2017). Corporate finance. Harlow, England: Pearson. Cassedy, P. (2014). Finance. San Diego, Calif.: Lucent Books. Clark, R., Baker, D. (2011). Finance. Oxford: Oxford University Press. Dalton, H. (2013). Principles of Public Finance. Hoboken: Taylor and Francis. Dean, J., Schwindt, R. (2015). FinanceI. Durham: Eno River Press. Fardon, M., Cox, D. (2014). Finance. Worcester: Osborne. Hussain, J., Scott, J. (2010) Research handbook on entrepreneurial finance. Rosenberg, S. (2013). Finance. New York, N.Y.: Facts on File Publications. Shields, D. (2011). Finance. Oxford: ISIS Large Print. Siegel, J., Shim, J. (2010). Finance. New York: Barrons. Vence-Deza, X., Metcalfe, J. (2012). Wealth from Diversity. Boston, MA: Springer US.

Poetic Tools Describe Life in Walt Whitmans Song of Myself Essay

Poetic Tools Describe Life in Walt Whitman's Song of Myself Walt Whitman is commonly known as the bard of America, a poet who wrote about the common man of the country as had never been done before. He was able to do so because he was a common man, as can be seen in lines such as "This is the city and I am one of the citizens." Within his poetry he often used certain tools of the typical epic tale, borrowed from such tales as The Iliad, and The Odyssey. All of these tools can be seen within the lines of his lengthy poem of fifty-two sections "Song of Myself." The first of these tools include an invocation of the muse, as can be seen in the lines "I loafe and invite my soul," which appears to be an invocation of a muse, or his own soul which may also be his muse. Another tool used is cataloguing, throughout this poem Whitman incorporates many descriptions and images that he lists in a catalogue form. Another typical epic tool is that of beginning en medias res, or in the middle of things. The use of similes, comparisons using like or as are a nother epic tool that is pervasive within Whitmans works. The final tool Whitman uses is the intermingling of high and low, or the common man associating with people of a different class for example when he compares someone to the president " Have you outstript the rest? are you the President?" Whitman also incorporates certain personas into his works when he uses "I" and "me", which do not always refer to him. Lastly, Whitman uses a form of writing called free verse, which exhibits no conscious rhythmic structure, it is unrhymed. It is with this form that Whitman sets out to capture the American vernacular, making his poetry more of a representation of Americas common man. Secti... ...mbryo, saying "My embryo has never been torpid." Using his well-known tool of cataloguing he lists several items such as a "nebula," an "orb," "strata," "vegetables," and "sauroids." All of which are items of the past and add to the theme of eternity. It is with these words and images that Whitman incorporates his life into the great expansive eternity. He shows how he, and everyone else fits into the great timeline, and ultimately how the past can effect ones life in the present. Ultimately Whitman comes to realize just this, that the past has come to make him who he is and he ends the section by saying "All forces have been steadily employed to complete and delight me, Now I stand on this spot with my soul." Works Cited: Whitman, Walt. Song of Myself. The Heath Anthology of American Literature. 3rd ed. Ed, Paul Lauter. Boston,NewYork: Houghton Mifflin, 1998.

El Bien y la Felicidad Según Aristóteles Essay -- filosofía, ideolog

Los humanos, al igual que los animales y las plantas, cumplimos un ciclo vital que bà ¡sicamente es nacer, crecer, reproducirse y morir. Pero lo que nos diferencia de los animales y plantas es que nosotros, a lo largo de los aà ±os, nos hemos preguntado  ¿cuà ¡l es el objetivo de nuestras vidas?  ¿Quà © es aquello que buscamos alcanzar y para quà © hacemos todo lo que normalmente se hace en la sociedad? Segà ºn Aristà ³teles, estamos en busca del bien y la felicidad. (Aristà ³teles, 1998). Este ensayo se enfocarà ¡ en la ideologà ­a de Aristà ³teles para explicar quà © es el bien y la felicidad para el hombre, con el apoyo de ciertos textos de Bauman y Mill. Desde nuestro nacimiento, los primeros meses de nuestras vidas nuestros padres nos enseà ±an las cosas mà ¡s bà ¡sicas y elementales. Posteriormente, a medida que vamos creciendo, aprendemos muchas cosas nuevas. Nos damos cuenta que algunas de nuestras acciones brindan sufrimiento, tristeza, dolor y algunas todo lo contrario: felicidad, risa, emocià ³n; y nos damos cuenta de esto basà ¡ndonos en la reaccià ³n de los demà ¡s. Finalmente, cuando somos adolescentes y vamos a la universidad, lo hacemos con el objetivo de obtener un tà ­tulo, para despuà ©s obtener un trabajo que nos guste. A medida que llegamos a esto, nos preguntamos  ¿por quà © todos nuestros compaà ±eros y conocidos hacen lo mismo?  ¿Cà ³mo saben que eso es lo que les va a hacer felices? Pues no lo saben, sino que confà ­an en las experiencias de los demà ¡s y en lo que la sociedad nos dicta, y la sociedad nos dice que debemos acabar la escuela y el colegio para despuà ©s ir a la universidad, obtene r un trabajo o crear uno, y asà ­ obtener un constante ingreso econà ³mico, generar respeto, confianza y poder, y con ello lograr la felicidad. La felicidad es un bien por s... ...rà ­a piensa, sino que nos trajo nuevas costumbres, mejorà ³ varias tà ©cnicas de agricultura y produccià ³n, nos impartià ³ una religià ³n que hoy felizmente la mayorà ­a creemos y mejorà ³ la raza. Works Cited Referencias: Identidad humana: Aristà ³teles. (1998) Ética Nicomà ¡quea Ética Eudemia: Sobre la felicidad. Madrid: Gredos. Bauman, Z. (2006) Comunidad: La Agonà ­a de Tà ¡ntalo. Madrid: Siglo XXI. Mill, J. (2008) Sobre la libertad. Madrid: El libro de bolsillo. Identidad mestiza: Watson, P. (2013). La Mente "INDIA": las ideas en el nuevo mundo. En IDEAS "HISTORIA INTELECTUAL DE LA HUMANIDAD". Espaà ±a: EGEDSA Apolo, M. (2011) Los mestizos ecuatorianos y las senias de identidad cultural. Madrid: Tramasocial. Tomaselli, L. (2008) Ciudadanos vs canibales: la construccion de la identidad mestiza. Echeverrà ­a, B. (2011) Discurso Crà ­tico y Modernidad. Bogotà ¡: desde abajo

Canada and The Great Depression of the 1930s Essay -- Canadian Histor

1929-1939- The Great Depression The depression years of 1929 - 1939 proved to be the worst, and some of the best years for Canada and Canadians. It was a time of extreme highs and lows socially, emotionally, and economically. It was a time that Canada came into her own being on the world wide stage. During the worst depression years in Canada, there were many people who tried tirelessly to get Canada out of the crisis she was in more quickly and efficiently. William Aberhart and his group of supporters had a plan that they were sure could help and even end the depression and its horrible effects. His theory was if a twenty-five dollar cheque was given monthly to each family, it would alleviate their financial fears and jumpstart the economy. Having confidence in his idea, he went to share it with both political parties. Unfortunately, both parties rejected the idea; saying money would only become more worthless. Even after running and being elected as Premier of Alberta, the resolution was not accepted because of the overwhelming responsibility towards the federal government. Even though Aberhart’s plan was not put into action, there were many others like him whose voiced opinions and ideas encouraged the end of the depression. William Lyon MacKenzie King was a main contributor towards leading Canada out of the depression. When the depression started, King was still in the position of Prime Minister; so when the election of the 1930’s came, King had a new opponent. His opponents name was Richard Bennett. Bennett suggested that tariffs should be raised, and that the wealthy and stable should give to the poor; while King was campaigning for lower tariffs, attempting to help those who were poor and needy without taking from ... ... and it was to operate just like any other kind of insurance, such as life or fire insurance. Premiums and benefits were to be carefully calculated and paid out to those who required assistance. The Act also created the National Employment Service to help the unemployed find work. Overall, the Great depression was a hard time for most Canadians, and the concept of unemployment insurance brought Canada to the world wide stage. Whether it is Prime Ministers opening relief programs, events which supported the upbringing of our country, the inventions which boosted our economy in giving us more trade, or the Depression in general, the whole period of time starting from the market crash to revival was the event which Canada showed the world that we are strong and not easily crushed. Therefore, the key event in this decade is the Great Depression and the acts towards it.

Causation and Effectuation Theory

As Sara D. Scratchy states: â€Å"Causation processes take a reticular effect as given and focus on selecting between means to create that effect. † The underlying assumption in this theory is that if one can predict the future, it can be controlled. Causation focuses on using different means In order to achieve an agreed upon goal. Lets look at a simple example to clarify the notion. A chef In a kitchen wants to prepare a meal. HIS first step Is to contact the clients, and ask them what they want to eat.From there, he goes to the shop and buys the necessary Ingredients to complete his menu. This qualifies as causation, as the chef begins with the final dish in mind, ND later decides which ingredients are necessary to make the desired meal. The example simplifies the causation theory. Indeed, under this notion, entrepreneurs envision a clear notion of the outcome they want to achieve, and from there, take necessary measures to achieve this goal. Thus, causation involves a grea t amount of time and research in order to come out with realistic outcomes and expectations for the project.Entrepreneurs start with the big picture of the project, and then take their decisions progressively on all the details of their venture, In order to attain their ultimate goal. The theory of causation requires some detail in order to be applied. Along with having set a specific goal, alternative means need to be established. The means of this process may be applied within three different levels: on a personal level, at the organization's level, or at the economy's level.On a personal level, managers are knowledgeable of their own traits, characteristics, as well as the social networks that they can access and use. At the organization's level, the means represent the physical resources one has at his disposal. These encompass human, technological, and uncial resources. Lastly, at the economic level, the means of the causation theory include, among others, demographic and socio political institutions. Another detail needing to be considered when applying the causation theory Is the constraints facing the means being applied.These Involve any limitations one can encounter while trying to apply the means to get to the goal. Limitations might Include Atlanta constraints, sun as Educate, or unman resources constraints, sun as a lack of personnel. The last detail needing to be considered is the criteria used to hose a set of means over another. This last detail is influenced by how good the outcome will actually be. Indeed, every entrepreneur and manager tries to maximize revenues and profits at all times and thus, at every stage of the causation theory. Causation deals with both pros and cons.First, the theory analyzes into detail every possibility to a venture, and requires the decision-maker to focus on every aspect of it. This analysis proves to be excellent in exploiting knowledge and reaching the best decision according to the acquired understanding. More over, causation implies that he future is controlled, given the goal is to achieve an already set and agreed-upon objective. Therefore, the theory of causation is very effective in terms of static, linear and rather stable environments. The fixed goal leaves is little room for adaptation and changes.Thus, the causation theory is more applicable for existing markets. Indeed, entrepreneurs wishing to enter a business have the sources, along with the necessary information that is required to analyze and assess the desired goal, as well as the means necessary to acquire that goal. Indeed, when the entrepreneur knows receives what firm he or she wants to create, rather than Just having a general idea of what he or she wishes to achieve, such as making a lot of money, the entrepreneur can look at these existing markets to determine the outcome that is likely to be attained, and come out with a realistic objective.In a nutshell, causation rests on the logic of prediction, expected returns, a competitive analysis, the exploitation of preexisting knowledge, and the prediction of an uncertain future. Effectuation is another process through which firms are created. The word effectuate symbolizes the action of putting into force or operation. The word effectuation reminds us of the process of causing something to happen. In Economics, the effectuation process is the alternative to the causation process. Contrarily to causation, effectuation is actor dependent.It focuses on the aspect of controlling the future rather than predicting it. The underlying assumption under the effectuation theory is that, if one can control the future, it does not need to be predicted. Thus, this theory focuses on how to exploit the available contingencies in order to control an unpredictable future. Rather moving inwards like the causation theory does, the effectuation theory moves outward. Indeed, entrepreneurs and managers exploit the contingencies they have available at hand, and try to cre ate an outcome within these available means.Instead of looking at the result wanted and then choosing the means to achieve them, they focus on what is available at the moment and concentrate on how to exploit these channels. Looking Deck at our cent example, IT en were to De slung ten effectuation process, ten chef would first look at what is available in the kitchen cupboard. From what is deadly available, he would create a menu that he would then present to his customers. Thus, the contingencies are the ingredients and instruments available in the kitchen, and the possible outcomes are any dishes that are able to be prepared with these available contingencies.Indeed, as Sara Scratchy would explain, ;effectuation processes take a set of means as given and focus on selecting between possible effects that can be created with that set of means† (Scratchy, 2001). Effectuation process rejects the rational and goal oriented thinking which follows the causation process. Indeed, the effectuation theory leaves room for flexibility and creativity. When using this process, entrepreneurs are required to come up with solutions according to the available means, which can prove to be a very difficult process, as it requires a great deal of creativity.The set of means used within the effectuation theory are the same used in the causation theory; personal means(who the person is), organizational means(human resources, financial resources), and economic means(demographic). The effectuation process starts with a course, possible effects conceivable through he various resources of these means, constraints on these possible effects, and ultimately the criteria for selecting between the various potential outcomes.Under the effectuation theory, given the future is highly unpredictable, entrepreneurs and managers look at the most affordable loss that the chosen effect will lead to. This opens up the notion of risk, which is essential to the effectuation theory. To be sure, whi le the causation theory focuses on maximizing profits, the effectuation theory chooses to concentrate on the effects that will lead to the most affordable loss. Effectual thinkers emphasize worst-case situations.The effectuation theory is most efficient when used in highly unstable environments and nonexistent markets. In such uncertain environments, the effectual thinkers have the ability of adapting and creating the best venture for the given environment. It is also better to use this process when the entrepreneur only has a general idea of where he wants to go. Thus, effectuation processes focus on affordable loss, strategic alliances, exploitation of contingencies and controlling an unpredictable future.

Assisted Suicide Essay

Often labeled compassionate, according to the columnist for the Wall Street Journal, Joni Eareckson Tada, legalized assisted suicide or euthanasia is really a deadly double standard for those with severe disabilities, both conditions that are labeled terminal and those that are not. She seems to be of the opinion that euthanasia should never be considered an option no matter how severe or subjective suffering the person is facing. In the article, Tada claims that legalization of euthanasia, â€Å"sends a clear message that a person with a disability may not have a life worth living† (1). She touches on euthanasia in The Nethlands and Belguium . She stands for a powerful example of a person with this depilating condition, in this case quadriplegia, can accomplish in spite of her condition. However this is somewhat of a bias perspective because it implies that she has put a measure on the subjective pain this condition and similar to it entails. There should be certain conditions set in order to qualify for euthanasia so that it is an option for people who want it but we can also make a system to prevent people from misusing it. We were granted free will which includes the right to end our life when we chose. There does not need to be this all or nothing attitude towards assisted suicide and the disabled. Tada argues, â€Å"this ruling sends a clear message that a person with disability may not have a life worth living†(1). This law would bring nothing but a choice for the terminally ill. There are some disabilities that are incurable and cause tremendous suffering. They should not all fall under one umbrella. Andrew Btiva wrote in his article, Disability and physician-assisted suicide, â€Å"We do not believe that the right to assisted suicide is premised on a diminished quality of life for people with disabilities. It is based on respect for the autonomy of terminally ill individuals during their final days. It does not deny people with disabilities suicide prevention services, protection against murder, or protection from other abuses†(1). Tada is very bias in this article claiming that it would take away the disability will to live and go against their advocacy to have hope and live. When a person comes disabled and loses control in many ways, this in fact just gives them something that they can control. There are defiantly some factors that should qualify for a person requesting assisted suicide. They should be terminally ill with no hope of recovery and  in great physical pain. If it were legalized the disabled population would be majority of the prospect’s. I don’t believe that all disabled should qualify automatically as Tada argues in her article claiming that if legalized all disabled including children and obese would qualify for assisted suicide as an option. Tada states, â€Å"Society’s moral and unwritten law has always led us to save our children-and certainly not allow them to destroy themselves†(2). I do agree that children should ever be considered for assisted suicide unless they are in dire suffering with no hope of recovery. Tada argues, â€Å" a child lacks the mental, emotional and psychological maturity to make such a decision about death†(2). I completely agree with this but if you had your child suffering and in a vegetative state with no chance of recovery wouldn’t you want to put them out of their misery? We don’t let animals suffer so why let humans? My aunt had a very full life at 52 she found out that she had pancriaic cancer and after she went to the doctor twice she was informed that she had nothing more than IBS. I had advised her that she should get further checked out. And in June of 2010 she went to the doctor with horrible pain in her stomach and after many tests she was informed that she was diagnosed with stage 4 pancreatic cancer. At that point she was also told that she would not be able to get the surgery to remove it because it was at the lower end of the pancreas where it would be more difficult and could pass from the operation. She was told she could do Chemotherapy. After doing 6 month of intensive pain ridden sessions she realized that she didn’t want to do that any more. Even tho she did not want to end her life she did request that when she was no longer responsive in the hospital that she have the ability to be taken home for the rest of her time. It was only then that the doctors were very opposed to us taking her from the hospital. Not caring that it was her request that she not suffer the were not willing to let us take her home. Before her death she wanted to die at home with dignity. She didn’t want to be in the hospital. She truly believed that it would have been harder on the family to take care of her and she her like that she wanted to stay beautiful and not have her loved ones remember her as a â€Å"vegitable† laying in a hospital bed. This can be a really slippery slope. Who decides for the children or senile women? I truly The person requesting needs to  mentally stable and there needs to be safeguards against any family or doctors so as not to persuade the person in to euthanasia  projects in her article Let’s make a distinchin are qualifier. Terminal and suffering ,incurable, if theres a huge financial burden. Depression and mental

Linguistic Relativity Hypothesis Essay

There are around 5000 languages in use today, and each is quite different from many of the others. Many thinkers have urged that large differences in language lead to large differences in experience and thought. They hold that each language embodies a worldview, which speakers of different languages think about the world in quite different ways. At first I didn’t really understood what was being said, and I was really against it, but after asking myself, really? Knowing a different amount of words to describe things would allow us to better understand and communicate, interesting than as we started the color activity it became clear to me. Then immediately I started making connections to friends of mines form other foreign countries. Sometimes we have difficulties explain things to each other, things that are often the same, but because of where he’s from and the way their communication methods (Grammar, metaphors, Pragmatics, Semantics, Lexicon) are structured makes it difficult, to understand him being I’m form a different part of the world, meaning a different form of communication method, with a different set of rules. Form what I have read and understand the most important discussions of the linguistic relativity hypothesis have focused on grammar and lexicon which seem to be the most valid in my opinion. Why? I’m guessing it have something to do with the way we talk, and the influence it have on a lot of how much we understand, based on our vocabulary choices and makeup. For example a typical word order may vary in English; the common order is subject, verb, and object. In Japanese it is subject, object, and verb, and in Latin several different spin (word order). Languages can differ in whether they make a distinction between intransitive verbs and adjectives; there are many subtler sorts of grammatical difference as well. Grammar here does not mean the grammar we learned in grammar school, but the syntactic structure of a language; in the sense that grammar contains a set of rules that can generate all and only the sentences of a given language.